ACCURACY and fairness are the hallmarks of Thomson Reuters journalism. Neither accuracy or nor fairness must ever be sacrificed for speed. If we lose our reputation for accuracy and fairness we lose everything.
We reinforce to readers our commitment to accuracy and fairness by being totally honest about rectifying errors – promptly and openly. Double-check facts, figures, names, dates and spellings.
Watch for typographical errors. And make sure there is enough context in the story to ensure balance and fairness.
Accuracy in Reuters includes accurate, “coding”, the proper use of “slugs and slugging”, using the most appropriate “headline tags” and consistency of style
Accuracy is also more than just getting the facts right – it is getting the right facts, and backing up our interpretation of the facts with authoritative and unimpeachable sourcing.
We need to let the reader know how we know what we know.
Who do we write for?
Think about your readership when you are digging for the news as well as when you begin to write. Know the Reuters client base. Reuters is usually writing local, national or international news for a national or international readership.
Usually we are writing for an international politically and financially aware demographic, but our readers may not have specialist knowledge of all markets or industries or regions.
The kinds of readers we write for usually obtain news, analysis and commentary from agencies like Reuters and its financial market competitors, as well as major national and international newspapers, recognized news websites and national television channels.
Alerts or snaps are usually written for specialist readers interested in corporate news, or economics and markets, as are some bullet point and other items.