In some circumstances, this may constitute fabrication and can cause serious damage to our reputation. Such actions may lead to disciplinary measures, including dismissal.
Datelines and bylines
Accuracy is paramount in our use of datelines and bylines. Readers assume that the byline shows the writer was at the dateline.
We should byline stories only from datelines where the writer (or the reporter being written up on a desk) was present.
We may only use datelines where we have staff or freelancers on the spot from text, photos or TV and we are getting information from them on the ground. Reporters or freelancers who have contributed to a report should be included in an additional reporting line at the end of the story, giving their name and location.
Accuracy means proper attribution to the source of material that is not ours, whether in a story, a photograph or moving images.
Our customers and the public rely on us to be honest about where material has originated. It allows them to assess the reliability.
RELATED :Handbook of Independent Journalism : Broadcast and Online
It is insufficient simply to label video or a photograph as “handout”. We should clearly identify the source – for example “Greenpeace Video” or “U.S. Army Photo”.
Similarly, it is essential for transparency that material we did not gather ourselves is clearly attributed in stories to the source, including when that source is a rival organisation. Failure to do so may open us to charges of plagiarism.
Reuters aims to report the facts, not rumours. Clients rely on us to differentiate between fact and rumour and our reputation rests partly on that.
There are times when rumours affect financial markets and we have a duty to tell readers why a market is moving and to try to track down the rumour – to verify it or knock it down.