INSTAGRAM is a platform with over a billion people using it monthly. It is used by celebrities, athletes, business people, companies, students, and everyone in between. But with so many other people constantly posting content like photos and videos, it can be difficult to stand out.
Many posts might get stuck in a sea of your competition, and never get the attention that the quality of the photo warrants. Thankfully, there are some ways you can give your Instagram photos a better chance of standing out. This article is going to take a closer look at a few of them.
A. Post Them at the Right Time
Standing out is all about getting your photos seen, so be sure to post them at the right time. But what is the best Instagram posting time? Well, that can depend on things like where you live and who your audience is. In general, morning time and around lunch are good times as most people aren’t working and are likely on their phones/computers before work and at lunch.
In addition to choosing times where people are in front of their phone, posting at times when fewer people post can also have value as there is less being posted to clog up the feeds of your followers. If you want to post at certain times but can’t for one reason or another, you can also schedule posts using a tool like Sked Social.
B. Use the Right Lighting and Filters
Good lighting is crucial to a good-looking photo. If you have too much, the photo can look washed-out or unclear. But too little light can hide the subject and the photo won’t capture anyone’s attention. You need to find the right balance for your content. There are also many types of lighting in photography, and each can look incredible.
Natural light is often best for the soft glow it gives off, but any type of lighting can work for you, depending on what you are going for. Some people will want front lighting for things like portraits, while backlighting can be great for capturing a silhouette.
Also, Instagram is home to many incredible filters that can soften the look of a photo or add some slight color changes that can look incredible. However, in most cases, less is more when it comes to filters. Using them is great, but if you are posting a selfie or group photo, you still want to ensure it looks like you. Many people overuse filters and it can take away from the quality of the photo.
C. Get Inspiration From Influencers
Taking inspiration from an Instagram influencer can be another great way to stand out. These individuals are some of the most popular on the platform and know a thing or two about standing out. Take a closer look at the posts and see what has helped them grow and resonate with their audience.
While you may never get as large as them, using their posting tactics can have some good results when it comes to expanding your reach. This could be anything from their captions, to the lighting, to the subjects, or a variety of other things. Also, while you might be tempted to look at their new photos, consider going back to when they first started the account and see the things they did to help their photos stand out.
D. Utilize Unique Angles
When you look at Instagram photos, most are from relatively similar angles. They will be taken straight-on, or maybe off to the side a little bit. This is fine, but these photos are often a dime a dozen and don’t stand out in many cases unless the subject is quite interesting, beautiful, or unique.
If your feed is generally made up of simple things, using unique angles can be a great way to stand out. For example, you could take a photo from above or below that could look completely different than a photo taken of the same thing from straight on. Experiment with different angles and see what looks good and what resonates with your audience.
In addition to different angles, consider taking photos from differing distances and see what looks great and performs well according to your Instagram analytics.
E. Don’t Forget About Hashtags
While followers will see your photo in their feeds, you often want a photo to get exposure and engagement beyond your followers. This is one of the best ways to grow, and help ensure the photo can stand out. One of the best ways to get your photo or post in front of more people is by using hashtags in your caption.
Hashtags are like a way to categorize your post and people browsing these hashtags will see your photo. Of course, make sure the hashtag is relevant to the content you are posting, too. Some hashtags can be general, while others can be very specific. For the best results, consider using both in your posts.
In conclusion, these are just a few of the many great ways to make your Instagram photos stand out to get more Instagram engagement, likes, and attention.